16, October 2025

Festive Chaos: An Agency Confession

From the outside, festive campaigns look flawless. Shiny visuals, perfect posts, hashtags that somehow land on the right day. But if you peek behind our glass doors? It’s pure chaos — the kind we secretly live for.

The Brief Avalanche

It starts the same way every year. One Diwali brief lands in our inbox and suddenly… nine more follow. Every client wants to be louder, brighter, first. “Can we make it more festive?” becomes the most common line we hear all week. And our content calendar? It starts looking like a rangoli that’s had one too many color spills.

The Midnight Brainstorms

The best festive ideas never arrive during 11 AM stand-ups. They hit us at 2 AM, in half-sleep, when someone blurts out, “What if we turned diyas into QR codes?” Cue: 47 versions, 3 intense debates and 1 idea that finally makes it to launch day.

The Design Overdrive

Festivals = saturation. Everyone’s feed is bursting with firecrackers, flowers and “Happy Whatever Day” posts. The real challenge? Making work that doesn’t just look festive but still feels like our client’s brand. Because nobody remembers “generic diya creative #27.” But they’ll remember the one that made them stop mid-scroll.

The Timeline Jenga

Deadlines get hilarious this time of year. Clients want things yesterday. Printers are booked. Vendors disappear into pujas. Our team? We’re playing Jenga with timelines, hoping the tower doesn’t collapse before launch day. Spoiler: sometimes it does.

How We Actually Survive

Here’s our secret sauce:

  • Prioritize > perfect. Not every idea needs fireworks.
  • Prep early. Lock templates, assets and calendars before the madness (okay, we try).
  • Stay in sync. Writers, designers, managers — it’s like a garba circle. Miss one beat and the rhythm’s off.
  • Lean on trust. The best clients don’t micromanage — they say, “You’ve got this,” and we do.
Why We Love It Anyway

For all the madness, we wouldn’t trade this season for anything. Festive chaos makes us sharper, braver and oddly creative under pressure. And nothing beats the feeling of watching a campaign go live while actual fireworks light up the sky.

Because at the end of the day, festive chaos isn’t the ugly part of agency life. It is agency life — wrapped in deadlines, dipped in creativity and lit up with a little madness.