16, September 2025

Confessions of a Marketing Agency

We build for others all day - but here’s what we rarely say out loud.

We write taglines that sell million-dollar ideas.
We design brands that know exactly who they are.
We build strategies that make sense on paper, on screens and in rooms filled with decision-makers.

And yet - when it comes to our own brand?
We’re often our last client.
Sound familiar?

Here’s what most agencies won’t tell you:
We’re busy sharpening everyone else’s identity while quietly ignoring our own.
Our Instagram is full of drafts. Our brand book is “in progress.” Our About page still has lorem ipsum.

Why?
Because we live in a constant loop of shipping work for others.
Of prioritizing client outcomes over internal alignment.
Of saying, “we’ll do ours next month,” twelve times a year.

It’s not because we don’t care.
It’s because building for yourself is harder. It’s messier. More personal. And honestly - there’s no brief. There’s no approval process. There’s just… us.

But here’s what we’ve learned (the hard way):

  • Agencies need branding too.
  • We need to write our beliefs down, not just say them in calls.
  • We need to design our own decks with the same love we give client pitch presentations.
  • We need to show our work - because that’s what helps us attract the kind of clients we actually want.

The work we do for others has to be visible. But the work we do for ourselves? It has to be true.

So consider this our confession and our commitment:
To treat our own brand like it’s billable.
To stop ghosting our own strategy.
And to finally build the kind of brand we’d want to pitch for.

Because if we don’t take ourselves seriously… why should anyone else?