22, September 2025

Nine Days, Nine Brand Lessons

Because your brand isn’t just a logo or a tagline - it’s the mood people remember when they walk away. And sometimes, that mood is a lot like a Navratri color.

White - Minimal. Crisp. No-nonsense.
Think SAP’s clean UI, Deloitte’s spotless presentations, or the IT services brand whose “About Us” page is so sharp it could cut glass.
White says: “I’ve got nothing to hide - except my margins.”

Red - Bold. Relentless. Impossible to ignore.
This is Zomato’s push notification game or Netflix dropping a “surprise” season. Red doesn’t whisper. It interrupts.
Red says: “If you missed me, that’s on you.”

Blue - Reliable. Secure. The opposite of risky.
AWS, Microsoft Azure and your corporate VPN vendor.
Blue says: “Don’t worry. We’ve got you.”

Yellow - Bright, warm, impossible to miss.
Your favorite automation platform, the SaaS booth with free merch at every expo, or that project management tool sending motivational Monday emails.
Yellow says: “Notice me once, remember me forever.”

Green - Earthy but efficient.
Green is the packaging supplier pushing eco-friendly solutions and lower logistics costs, or the manufacturing brand blending solar energy with automation.
Green says: “Good for business, better for conscience.”

Grey - Steady. Sophisticated. No showmanship needed.
Think Siemens, Larsen & Toubro, or that logistics network with routes so optimized, they could run a country.
Grey says: “I don’t make noise, I make systems work.”

Orange - Fresh, dynamic, slightly rebellious.
That AI-powered analytics tool disrupting your old Excel sheets, or the SaaS underdog closing Fortune 500 deals.
Orange says: “Why follow rules when you can rewrite them?”

Peacock Green - A little luxe, a little extra, but always intentional.
Think Tanishq campaigns or high-end hospitality - that sweet spot where flash meets class.
Peacock Green says: “I don’t impress, I enchant.”

Pink - The Soft Power Queen
Sweet. Strategic. Always two steps ahead.
Think Nykaa’s influencer game, Barbie’s marketing masterclass, or any community-driven brand that sells a lifestyle first, products later.
Pink says: “I win hearts before I win markets.”

Bottom line:
Be it B2B or B2C - colors aren’t just outfits. They’re personality codes. And in business, knowing your code means you’re not just part of the garba circle… you’re leading it.