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13-Jul-2023

Is AI created content worthful?
Is AI created content worthful?

AI – or artificial intelligence is the new kid in town and we know it is creating waves, bringing an unforeseen revolution on how businesses work. from content creation to blog writing to AI generated illustrations, it has taken the globe by storm with its sheer masterstrokes in every generation. The human mind is just as curious about AI as it is curious to know where AI will take them. We have to admit – it is a faster and better way to generate content. Really is it worth? Who’s to judge?

Understanding AI content …

AI algorithms and tools have transformed content creation by leveraging artificial intelligence. How does it work? These smart systems analyze data, find patterns, and generate unique text and content. They enhance SEO efforts, automate tasks, and save time. However, human intervention and inputs are essential for ensuring there is creativity and the generated content aligns with your core requirement and is of high quality. With AI, content creation has sure become efficient, engaging, and with the right directions and inputs can be tailored to user needs.

The pros on the shore….

At the top of our minds? It is the easy accessibility that comes first, the comfort of getting information and content at the click of the button. There is a plethora of benefits when it comes to AI for generating content. Let’s take a look…

  • Time and cost savings – 
    AI content generation eliminates the need to hire and manage a team of writers or designers, saving businesses time and resources.

  • Accurate and personalized content – 
    It can analyze vast amounts of data, such as customer preferences and behavior, to deliver highly accurate and personalized content recommendations.

  • Anytime content, no blocks –
    Writer's block is a common challenge that many content creators face, where they struggle to come up with ideas or find inspiration. AI can help greatly by providing creative prompts, generating content ideas, or even producing drafts that can be used as a starting point for human writers.

  • Scalability and efficiency –
    It allows businesses to easily scale their content production, generating a large volume of content quickly and efficiently.

  • Consistency in brand tone –
    Content by AI can help maintain consistency in brand messaging and tone. By analyzing existing content, it can generate new content that aligns with the existing brand voice and guidelines.

  • Content in multiple languages –
    Algorithms can be trained to generate content in many languages, helping businesses to reach a wider audience and expand their global presence without the investing in extensive translation services.

  • Continuous learning and improvement –
    It will learn from feedback and data analysis, adapting to changing trends and consumer behavior to ensure the content it generates is relevant and trending.

  • Enhanced search engine optimization (SEO) –
    This content optimizes for search engine algorithms, keywords, and SEO best practices to improve visibility and drive organic traffic.

The cons of AI. Wait. Really?

Yes. While all is rosy in the millisecond that AI starts generating your content. There are some drawbacks that need attention and re-consideration before you start using artificial intelligence for your content requirements.

  • Lack of creativity and originality –
    The content may not come up with extraordinary, unique and innovative ideas since it always only relies on existing patterns and data.

  • Missing human touch, emotions, and understanding –
    AI content can lack the personal touch, emotional depth, and understanding that humans bring and incorporate when creating content.

  • Inaccurate data and risk for plagiarism –
    AI algorithms being imperfect, may sometimes produce content that is inaccurate or misleading. There's also a risk of unintentional plagiarism if AI draws too heavily from existing sources without proper credit.

  • Limited customization –
    AI has a preset language tone and struggles to perfectly customize or modify content according to individual requirements or preferences. It may not capture all the emotional bits or specific details as intended.

  • Need for specific guidance –
    AI algorithms need clear and specific instructions to generate content in certain topics. Without precise direction, they may struggle to meet specific requirements or goals.

  • Unmatched human intelligence and creativity –
    It can never fully replace or replicate the depth of human intelligence, creativity, and thought. The unique abilities of the human mind to think creatively and adapt remain unparalleled.

What say? Is AI generated content really worth?

Truth be told, with the current pace and development, AI-generated content may seriously lack creativity, and human touch, and perfect customization. It cannot match the intelligence and creativity of humans. It's important to understand the limitations when we think of bridging the gap between AI and human creators to achieve the best results. Customization can be hit or miss. None the less, AI definitely offers efficiency and data crunching, acting as a helpful assistant. The key lies in combining its analytical power with human creativity. It is a delicate balance. Embrace AI's strengths but never underestimate the power of the human mind. Together, we can create impactful content that is brilliant and leads to success

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