A leading name – Hyundai Construction equipment India – has wide range of innovative and reliable construction equipment, genuine parts and lubricants. They are pioneers, with global foot prints and impact in the field of construction equipment.
To recreate a logo -HyValue, that just like its name brings high trust, assurance and stronger collaboration among dealers with Hyundai. Optimal and clean design in logo to enable its usage in multiple mediums and sizes. The logo aimed to represent Hyundai’s commitment to excellence, faith in their dealers and the promise of complete support throughout their collaborative journey.
Client wanted us to create a logo for HyValue – a concept celebrating collaboration between Hyundai and their valued dealers. Sensebite had initially made a logo for HyValue, and now they wanted to redesign the logo with a new concept and adhering to new brand guidelines.
Studying the old logo and the new requirements of the client – we compared the creative possibilities that could bring this logo to life. The new brand guidelines were followed to the ‘T’. We decided to infuse a direct message of stronger bonds or partnerships, so we chose to use something like hand shake, or togetherness in the logo. We created 3 options one extensively with depicting a handshake, one based on Typography and the other with a fusion of the two. Client loved option one – post which we worked on finishing details on the same.
The HyValue logo received excellent feedback and was well-loved by the client. It gained high appreciation at events and in digital formats.
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